Honor Unveils New Brand Identity, With Revamped Logo

While Huawei is making huge strides in the smartphone manufacture, its sub-make Laurels is not backside and carved out space for itself equally well. The company has at present get a well-known brand not only in China but also in other countries, thus, Laurels believes that it's time to alter in its brand identity to reflect the same.

At its Honor Artology upshot in Hong Kong, Honor today stated that it has grown up over the years and unveiled a new logo to celebrate its upcoming fifth anniversary. The company's new logo however spells out Honor, like before, but at present in uppercase characters instead of lowercase ones.

Some other major attribute of the new logo, as you lot tin can see above, is that Accolade now comes written in vibrant slope colors, like to the ones nosotros accept seen on Honor 10, as opposed to the silver colour of the older logo. The company knows its target audition, i.e the youth, and has transformed its logo to reflect the vigor and attitude of the younger generation.

Announcing the transition in its brand identity, Honour on Weibo posted a small video to spell out the change and added that, "New HONOR (logo) only changes the shape and color, but we embrace the trend (and) the courage transformation of attitude. Nosotros expect frontwards to leading the way of life with young people effectually the world."

The new Award branding has already been slathered across the company's social media handles across the globe, just the View xx with the dial-hole photographic camera that launches in Jan globally next year, will be the showtime device to carry the new logo.